This year the World Economic Forum, popularly known as the Davos Forum marked its 50th anniversary. 3,000 participants from around the world converged on Davos with the aim of helping governments and international institutions make progress toward fulfilling the Paris Agreement and the UN’s Sustainable Development Goals. For the first time since 2005, climate change threats have taken the top five out of the top ten key global challenges, overshadowing concerns about recession and economic inequality.

On 23 January 2020 in Ukraine House Davos Global Ambassador RE100% Ruslana (Ruslana Lyzhychko) presented the first and so far unique of its kind, music video, which aims at promoting clean energy through pop music and creating image of the energy of the future. Ruslana began her speech by calling on the global community: “Without a prosperous environment there will be no prosperous economy. It is not enough just to “do something”. We have to do our utmost! For the present! For the future! After all, the future begins today! Go renewable! Unite for energy freedom!"

The music video was shot on the territory of Novotroytska wind power plant located in Kherson region with the financial support of Vindkraft Ukraine and WindEurope. Carl Sturen, General Director of Vindkraft Ukraine, and Andriy Konechenkov, Chairman of the UWEA Board and Vice-President of the WWEA, also participated in the presentation.

“I dream about Ukraine becoming a hub and a centre of clean energy for the whole world in all its manifestations! And I believe it will, and energy will be the culture of the future”, Global Ambassador RE100% said.

Video Music Presentation in Davos: